Real Beauty with Dove

  

     After watching the dove “real beauty” campaign, the idea of beauty is corrupted now days. True beauty cannot be traced in the world today because it has been altered again and again by the media that it has lost all its authenticity. The Dove world is characterized by Photoshop techniques; make up, lifting, lighting and a lot of brush strokes which can transform a perfectly average person into a pure goddess of beauty. Fake beauty or not, these pictures get imprinted into our mind as soon as we come across them, it’s exactly like having a glimpse of a beautiful girl at a party and then remember her face the following morning. It is because the human brain is trained to admire and value objects with aesthetic value. Men are relatively on the safe side, while women are the main targets. Women are constantly under the pressure of remaining and preserving their beauty by remaining young, beautiful and attractive. But how can women aspire to become the image of a woman on paper who is not even portraying real beauty. This means there are unreal expectations from the younger women. When did women learn to accept this fake beauty which is sold by the media, and why are the norms equally strict for the male population. But I really admire the Dove campaign because they are taking back the power of the media to control the mind set of women and reestablish the true identity of beauty. They Dove campaign is trying to reinforce the self esteem of the women, and to shatter this glass image of perfect women imprinted into the minds of the young. But the fact that using the ad talks about beauty as an essential element of becoming confident and I think that idea is very important for a person so that they have a healthy self esteem. But I know a lot of people personally who look beautiful and have stunning bodies, but they have a really bad self esteem, and its not because its their fault, but because the way they have grown up.

    Even when people poke fun of somebody, for example, being short, they might it cute and it might fade away in all the fun and giggles, but that information does get imprinted into the person’s mind and it makes them vulnerable even if the affect is not seen immediately. I think Dove campaign was a very successful campaign because it is trying to re-establish the essentials of beauty in a woman’s life so that they enjoy equal freedom in the society. But it seems very contrasting with the fact that Dove started the Dove evolution which shows the power of air brush of transforming pictures into fake beauty.