Wednesday 25 August 2010

Who Owns The Media?







    What is media? Media sounds like medium. Any medium through which information can give shared with a large audience can be considered a medium, or media. The simplest form of media can be the newspaper. Its current, it highlights the daily important news and it is cheap and available everywhere. Then we have radio, then television sets, and finally we have the WWW or the world wide web. The internet is most useful and rapidly increasing medium of information in the past decade. These are primary sources of media. Advertising is also another form of media. But who actually runs this media. How do we know what we see, and what information we have access to is true and not manipulated? To what extent are people exposing the real world and how much of it is censored by the media. What kind of information do we receive? Is it reliable? I think that it is a very big question, and I feel that media is controlled by a few big private industries, which all are collective cooperating. Although I also feel that the people who control the media differ from nation to nation, because all nations function under their own governments, and the freedom to expression of the citizen is not equally weighed in all countries. There are also things such as Media Censorship, which is like a board of members which decide whether the material printed online or telecasted on the internet is appropriate or violating. This is both effective and this can also be harmful. Because Censorship can keep a check on any form of discrimination or threat to national security, and it can help us get to the root of the people who are the cause of this kind of negative media, but Censorship at times can also suppress people's rights and it makes it easy to manipulate content.   

  The internet is a very strong media. One of the major reasons is that so much can be done, and so less is monitored. The biggest reason why it has been more successful than books is because it is reachable to so many people all around the world and it is readily available. and The internet is a like a digital library where can people can publish whatever they wish, and without check, a lot of these materials can be unreliable and this often leads to scandals and rumors. Therefore, even though the internet gives us unlimited access to polls of information, it can also be used as a weapon to attack virtually anything, a person, i.e. cyber bullying, or attacking someone's religion/culture, or creating stereotypes. That is one of the reason it can be used as a tool of unlimited violence. Also it is very fast, so information can be published within seconds and everybody around the globe has access to it. Youtube which is  a very powerful blogging site, gets more audience watching footage then on live news. And how youtube is more efficient is because people are able to upload raw footage, that makes it more appealing to the general audience. I am trying to explain how internet is the largest form of media and a lot of it is uncontrolled. That is what we believe as a society, but who gets to regulate this media. 

    I feel that media is directly dependent on the kind of environment the society is in. So in other words, the "society" owns the media. Because the society wants to see "something" and the media delivers it. So there are people within this society which take the further step of making that "something" and providing it to its audience. So media is really owned by the society. Society contribute to the media. The fact that there are people who are superior in this business, act like filters, and they are choose what is appropriate to its audience. So even though the society "owns" the media, there are people within that society who have a more dominant role in what the media provides.